Entertainment in Jamaica will always be third world

I was watching the making for Katy Perry video today and I was blown away at all the work that went into. The whole production for a video that looks fairly simple, they had 3 graphic artist on set, two art directors, ummma bunch of other stuff, they used a real ginger bread to do the scene where they where playing with a ginger bread because they wanted it to have a real effect. I saw it and I was like but they didn’t have to use a real ginger bread for that could have used cardboard. The scene where she’s using her bra as a whip cream gun, they made a special bra, attached rings to it and put the whip cream cans on them and i’m thinking she coulda just held it there with her hands.

Then it hit me the same way i’m thinking is the exact same way Entertainment and Tv in Jamaica think that’s why a lot of our productions look like shit, we forget that what people see on TV really predicts what they do in real life, for example a great TV with a great looking Host will have people watching it again, if only to see the short skirts she’s wearing or the store she got them from, blah blah blah you get what i’m saying.

It’s called Television not radio, so your first sense that should be caught and kept is your sense of sight, if you don’t like what you see, why will you listen. If it’s a needle work show lets get an old lady with a warm smile, if its fashion show, lets get a young girl with perky breast and great legs who fits into a perfect size 1. Hey this isn’t politics baby it’s not fair and it doesn’t have to be.

American Media has capitalized on that sense of sight, they have learnt to keep it, so well that they can sell you an album by taylor swift even though we all know she cant sing. They go the extra mile to make sure you’re looking!

TV Stations in the states who want to make money, don’t leave anything up to the talent they control everything, They do your hair, nails, wardrobe, script you name it. Not because they want you to feel loved but because, they are in control of their brand, they don’t play with their brand, they aren’t giving you a second to fuck up. When you read your contract its 30 pages long highlighting even your weekend activities, because that too could interfere with the BRAND.

The Brand comes first everything else fall around it.